Role Play 2: "Shareholder Expectations"

Shareholder expectation generally revolves around the meeting of targets, primarily revenue and profitability targets that ensure either a dividend flow (private companies and utilities) or sustained growth in the share price. Senior managers, "C-Suite" executives and Directors know this and know that their bonuses and futures (in this company and in any others) depend on a track record of delivering to shareholders' expectations.

Welcome to the mid-year session of the Exco as it prepares for the upcoming earnings release season. Things seem to be on track, and the 1st Qtr results were in-line with expectations. The share price has responded roughly as expected. This quarter however, could be a little more difficult. Trading conditions are worrying the Marketing director, while internal costs are not dropping as quickly as budgeted. The new system is going to be at least two months late, possibly three, pushing benefits into the 4th Qtr.

You now have to make some decisions:

1. The COO. You have numbers to make, promises to keep. The numbers that you received from your senior managers are promising, but you don't believe them "I've seen numbers like these before, and they are always overly optimistic". Your CIO is constantly late with delivery, system outages have become too frequent, and the IVRs never seem to match the problem. To compound things, someone in IT changed the “404” error page to redirect to the Dictionary.com definition for “liars”.

2. Head of Corporate Communications. When dealing with crises and missed targets in the past, your motto has been "Bad news is good news, good news is no news" and the spin spin spin. But you feel things are reaching a point where your own credibility is coming into question. If things continue as they are, you're afraid the only professional option left to you will be to apply to become the Director of Communications at the White House in Washington.

                

3. CFO. You've managed to, just, get the numbers right for the 1st Qtr results, but this quarter will take a small miracle, and missed targets have been shown to severely limit the longevity of CFOs. The numbers expected by the markets (or owners) are possible, but there better not be any down-side surprises. There are costs that can be shifted into out-quarters, and revenue that can be brought forward, if we tweak our revenue recognition policy.

4. CIO. You know that the existing systems need replacing, that infrastructure is supporting the users, but the Security guy(s) are telling you that a serious architecture review is needed (again, "review" means they know there are problems but are too afraid to tell you everything), and the company simply cannot continue to avoid significant new investment. Your proposals for Security investment themselves will increase the overall IT budget to the equivalent of 12% of revenue from the current 10% of revenue, a level that is already at the high end of the scale for this kind of business.

Time to have your conversation, and come to an agreement that the CEO will be able to defend at the next earning call/shareholders meeting.

Role Play 1: "Complex Project Choices"

Scenario: A new system is in the final stages of development, and should "go-live" in three months. Testing is ongoing with the usual bugs and use-case mistakes. The project is projected (for the third month in a role) to come in at exactly 109% of budget, thus avoiding the need to go back to the Board for authorisation for additional spend.

The COO has committed to the Board that the system will go in on schedule. Internal Audit has given an "adequate" grading on a review of the project to date.

IT infrastructure has just reported that the servers will be ready, but that they will not be within the secured domains used by other corporate systems. To do so will require a re-architecting project. However, they do not think there is a major security threat, though when pressed, they've admitted that it would be possible, under "extreme" circumstances, for a hacker to gain access to "some" data. Re-architecting the environment will take an additional 4 months, and will add £275,000 to project costs, taking the project well over the 109% of budget.

You are now meeting to "discuss" the situation. You are:

1. Project manager. If you do not get this project in on time and within the allowed budget, you lose your bonus (20% of your salary), and you probably will not get that next project. Worse, you’re regular steering committee meetings with the sponsor (and team) are becoming a nightmare of complaints about timing, internal resources being diverted to testing, costs, etc.

2. IT infrastructure. You don't completely trust your own people's assessment, as there have been breaches before when some data was stolen. You also know that the 4-month estimate is probably optimistic. A few people in your IT team know too much about your systems, hoard that information, and honestly, you would have “moved a few on” if they didn’t hoard their knowledge. Can you trust them to fix the architecture in anywhere near to estimated time or budget?

3. Operations Manager from User Community. Your people have been crying out for this system for years, budgets have been cut, headcount reduced, and people are reaching a breaking point, with absenteeism escalating. Meanwhile, the project continues to demand more of your frontline experts for “testing”.

4.  Strategic Planning. Your models show that this system is going to boost profit by 5% annually, with an immediate 2% this year, to a profit-line that is already stressed. Missing the targets is not an option, as the cost of future external funding through equity or bond issuances will be impacted by the company’s evidence of being able to meet market expectations.

So, what do you all agree to recommend and do?